This paper presents findings from a qualitative interview study that sought professionals’ perspectives, experiences and responses to balancing the sometimes conflicting demands of personalisation and safeguarding. There is little research on the impact of personalisation on safeguarding practice (for exceptions, see Hunter, Manthorpe, Ridley, Cornes, & Rosengard, 2012 Manthorpe et al., 2009). As Slasberg and Beresford (2015) note, this trend leads to substantial unacknowledged unmet need. This may suggest the individual has to take on more responsibility for the size and shape of care. Furthermore, personalisation has been implemented in the context of means-testing and high eligibility thresholds at a time when diminishing numbers of people are receiving local authority funded services ( Fernandez, Snell, & Wistow, 2013). It has also been argued that personalisation, particularly the use of personal budgets and Direct Payments or cash-for-care, reflects a neoliberal agenda of reducing public sector expenditure and increasing commercial transactions that offer consumer choice at the expense of more universal entitlement and citizenship ( Daly, 2012 Lymbery, 2014). First, it may be seen as the creation of support tailored to individual needs, offering greater flexibility, choice and control over care and support than traditional services ( Carr, 2012). However, personalisation is defined in a number of ways. The Care Act (2014) continues this policy emphasis, requiring local authorities to offer personal budgets to all those eligible for publicly funded social care. Personalisation has been a prominent policy aspiration of the English Department of Health (DH) in recent years ( Carr, 2012 DH, 2008, 2010b). All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS
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