This is a chance to roll up our sleeves and co-create, collaborate and showcase the simplicity, speed and creative potential of podcasting." "What really differentiates podcasting and our iHeartPodcast Network from other mediums is that creators and fans expect the advertising to be endemic to the shows, often voiced by the hosts and authentic to the listening experience. This event came together because our podcast creators are deeply invested in the brands and advertising that become part of their shows, that they asked us to give them a chance to sit down with marketers at scale and talk about what makes host-read creative work," said iHeartMedia Digital Audio Group CEO Conal Byrne. ![]() "Podcasters are the most creative, fastest-growing, diverse wave of influencers to hit content and marketing in years - just as influencer marketing more generally was becoming a key new way to reach audiences. The hands-on educational event will feature diverse podcast authorities such as media personality and founder of The Black Effect Podcast Network, Charlamagne tha God, plus the woman behind the successful "Stuff You Missed in History Class" podcast Holly Frey and journalist, author and co-Founder of Pushkin Industries Malcolm Gladwell. The views expressed herein are those of the individual author(s), and do not necessarily represent the views of Rice University’s Baker Institute for Public Policy.The iHeartPodcast Network announced its first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising on Wednesday, April 26 at the iHeartMedia executive offices in New York. This material may be quoted or reproduced without prior permission, provided appropriate credit is given to the author and Rice University’s Baker Institute for Public Policy. A strategy of holding the line through 2035 leaves open a pathway to more fully integrate China into the rules-based regional system if and when Beijing steps back from the Chinese Communist Party (CCP)’s present emphasis on aggressive nationalism and regional revisionism.To reduce PRC leverage, government at all levels in the United States should take steps to de-link supply chains for critical defense and medical goods from the PRC and PRC-domiciled entities as quickly as possible. ![]() American policymakers must also make clear to their counterparts in China that the engagement-above-all policies that dominated much of the past 25 years are over and that the risks and costs of ongoing-and future-adventurism will fall heaviest on the PRC.Washington must prepare the American electorate as well as allies and partners abroad for the likelihood that tensions will periodically ratchet up to uncomfortable levels. American policymakers must understand that under paramount leader Xi Jinping’s strongman rule, personal political survival will dictate PRC behavior.PRC probing behavior and provocations must be met with a range of symmetric and asymmetric responses that impose real costs. “Holding the line” is not a passive policy and is likely to require frequent and sustained proactive enforcement actions to disincentivize PRC assaults on the rules-based order in the Asia-Pacific.2035 thus represents the likely closing of a “window of vulnerability” with heightened risk of conflict between the PRC and regional neighbors, including-by extension through alliances and presence-the United States itself. During the 2020s, Beijing may reach the zenith of its ability to mobilize resources for repression at home and abroad.Beijing’s present hubristic outlook would likely be reduced under such conditions. ![]() ![]() Empirical data and emerging structural trends suggest that by 2035, demographic decline, debt overload, and societal expectations will likely substantially curtail China’s national power growth relative to currently expected levels.The United States should accept greater strategic risk to “hold the line” against PRC revanchism in the Asia-Pacific through Beijing’s key national planning milestone of 2035.The United States should resist yielding strategic principles and position to a People’s Republic of China (PRC) that is facing increasing constraints on its economic potential, national power growth, and prioritization of competition over citizens’ welfare.Between now and 2035, imposing costs on strategically unacceptable Chinese actions while also pursuing behind-the-scenes “defense diplomacy” with Beijing offers a sustainable path to influence PRC behavior and position the Indo-Asia-Pacific for continued prosperity and growth under a rules-based regional system.To access the full paper, download the PDF on the left-hand sidebar.
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